Facebook ads can be a great way to promote your business using the power of social media to reach a new audience. Social media marketing, also called social network marketing, is a collective group of loosely defined terms which are used to define different types of internet marketing strategies designed to target specific social networks. Some of the more popular social network marketing strategies include:
Facebook Ads lets you select your targeted audience by collecting information about their interests, browsing history and activities. Facebook Ad Text enables you to directly communicate with potential customers by placing customised ad text advertisements within your existing web pages or blog posts. This type of ad displays an image, short textual advertisement or a video from a website in a user’s news feed. By having your Facebook ads show up in a news feed, your target audience will be able to instantly see your advertisement when they log onto their Facebook page or visit your blog.
Facebook Ads can be managed by using the Facebook Ads Manager tool. This tool enables you to categorise and manage your ads in a centralised area for easy reference. From here you can control the type of advertisement, your audience target audience, how much you want to spend on each click through and even how many times you want to display the ad on a user’s news feed. The most important thing to remember about Facebook ads is that they should always relate to your offers. If you are offering a dog training service, you wouldn’t advertise offering tips for dog training on your Facebook homepage as this would be misleading as the first thing that someone searching for dog training tips on Facebook would see is your ad, not the tips you offer in your ad.
Facebook Ads lets you create ads targeting specific demographics. There are a number of audience groups you can choose from which include age, gender and location. You can also specify the type of audience you want to target. Advertisers who target their ads based on these broad demographic groups will have a greater chance of generating a large enough audience for a successful campaign.
Facebook Ads has a much higher click through rate than most other types of advertising, due to the targeted nature of the ads. However, this does depend on the quality of the ads themselves. If you choose poorly designed ads, or if they distract users from the subject matter of your ad, conversions may suffer. It’s important to use creative Pay-Per-Click marketing techniques to ensure you’re getting a return on investment from your advertising budget.
The business model of Facebook Ads is simple: there are two parts to it. The first part is where you bid on keywords relevant to your product or service. These keywords must be relevant to your target audience so that they will be able to find you and read your ad. For example, if you’re selling shoes online and you target people who want to keep their feet dry, then your ads will not be shown to people with feet made of water. This is called targeting your market because it’s precisely this aspect of advertising which makes it different from most other forms.
The second part of the ad targeting process is equally important. With Facebook Ads you can choose between what’s called interest targeting, and audience targeting. If you have an interest in a particular topic and you target that audience, then you’ll be able to greatly increase your conversion rates.
As long as you have a good keyword tool, you’ll know exactly which ads to show in your own Facebook profile and in your network. By carefully choosing which ads to show, and in how many, you can drastically reduce your overall advertising costs. However, it takes much more work than just knowing what your audience wants. You’ll need to take the time to thoroughly research the best keywords for your niche and create ads that reflect those interests. Only then will you fully enjoy the benefits of your advertising budget.