Facebook Marketing Strategies That Are Effective
With the growing importance of online social networks and e-commerce, Facebook marketing has gained tremendous popularity. It is one of the best methods to generate traffic on the internet. The best part about it is that it is absolutely free. Facebook is currently number three in terms of most visited website by US citizens. Hence, it is no wonder why it has become so popular.
A Facebook marketing strategy consists of a series of strategies that are integrated together. Let’s take a look at some of them and analyze their efficacy in driving website traffic. These include: creating good ad formats, engaging in group discussions, providing quality content, getting involved in real world activities, and using customer support tools effectively. Let’s take a look at each of these.
Good ad formats. One of the most effective marketing channels on this social networking website is creating appealing ads. Since Facebook viewers are more social and they tend to click ads that have links to their friends’ profiles, you need to build strong relationships with your audience in order to sell them your products. You can also engage in various forms of activities on Facebook including interacting with customers in the group, posting useful tips and helpful information, and sharing interesting stories and trivia.
Engaging in group discussions. In order to make use of the extensive audience that can be found on Facebook, you have to make use of group discussion activities. This includes having discussions with your customers, fans, and other influential people on the social networking website. By doing so, you can not only expose your products and services to a larger segment of your audience but also invite comments and constructive criticism from them.
Facebook marketing formats. Facebook is known for its wide variety of formats, one of which is the fan page. This is the best way to let your audience know about your products or services. Facebook fans can be grouped based on their interests and groups can get highly targeted paid advertising as well as organic traffic. For highly targeted paid advertising, Facebook has a great page management tool that allows you to manage groups and their ads.
The news feed. This is another effective Facebook marketing strategy that you can use to target your audience. The news feed on Facebook allows you to post new items that your audience are likely to be interested in. Unlike regular ads on websites, the news feed ads are very dynamic and can match the content of your ads with the recent updates on the Facebook news feed. This will result in your ads being seen not only by your friends but also by those who are searching for relevant items.
Email marketing strategy. Email marketing campaigns can also be used to attract more attention to your Facebook ads. You can add an opt-in box to your emails so that visitors can subscribe to your list. Then, you can encourage your subscribers to pass the links of your emails to their friends. This will generate highly targeted leads for your business and can significantly improve your sales revenue.
Twitter advertising strategy. This strategy can be used by many people who don’t have the time to create their own ads on Facebook. Twitter lets you directly interact with your audience, which is important because this form of marketing allows you to know what your target audience wants. This way, you can create ads that are specifically relevant to the conversations going on in your industry and you’ll be able to reach many people at once.